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AI search
Shoppers increasingly ask AI assistants what to buy. Generative engine optimization (GEO) helps your brand and products appear in those answers. Here is how it works and what ecommerce brands should do now.
By the OneNext Solutions team · 9 min read · Updated 8 November 2026
AI assistants combine information from search indexes, product feeds, reviews and trusted publications. Brands that are clearly described, frequently mentioned by credible sources and backed by structured product data are more likely to be cited.
AI tools lean on trusted third-party sources. Earn mentions in reviews, gift guides, industry publications, podcasts and comparison articles. Encourage genuine customer reviews on multiple platforms.
Create a list of prompts your customers might ask, such as "best running shoes for flat feet", and check regularly whether and how AI tools mention your brand. Track AI referral traffic in analytics.
AI agents are starting to compare and even buy products on behalf of shoppers. Clean, structured product data will be essential - see our agentic commerce services.
Our GEO agency and AI SEO teams help Shopify brands in the USA, UK, Australia and New Zealand grow visibility across AI search.
GEO is the practice of improving how often and how accurately AI search tools such as ChatGPT, Gemini, Perplexity and Google AI Overviews mention and recommend your brand and products.
GEO builds on SEO. Strong technical SEO, helpful content and authority still matter, but GEO adds a focus on clear facts, structured data, brand mentions and content that AI systems can easily quote.
Track brand mentions and citations across AI tools for your key prompts, referral traffic from AI platforms, and branded search growth over time.
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